Our Approach

Our Philosophy

The P.L.B.U.A. is dedicated to saving lips through the responsible use of lip balm. Our professional lip balm users are the best in the world.

Our Origins

Deep in the heart of the renowned SnugZ labs of West Jordan, Utah… A renegade infused lip balm formula was pioneered that would change the way lip balmers balmed… Forever.

This is the story about the day the cap came off and the first Professional Lip Balm Users Association was born - the P.L.B.U.A. Saving one lip or two at a time… You will never look at lip balm users the same again. Introducing the P.L.B.U.A

Our Story


Think you have what it takes to become a pro level lip balm user? Dedicate yourself to saving lips with the P.L.B.U.A.!